new products launched that accelerate sustainable lifestyles.
We want our innovation to explore steel's possibilities with sustainable development in mind. Our new Sustainable Innovation (SI) programme, developed in 2016, will train our researchers to analyse new products in our pipeline for their contribution to sustainable development using our new SI tool. The goal is to create a pipeline of products with proven sustainability benefits.
It's an approach that will help us both to improve what we do now, and to anticipate, develop, and respond to disruptive technologies as they emerge. And it is one that we believe will bring us closer to our customers, who increasingly seek benefits such as energy efficiency, resource efficiency, materials re-use and recyclability.